A Wild Ride

posted Sep 22, 2015, 11:52 AM by Allison Hastey   [ updated Sep 22, 2015, 11:59 AM ]
After 3 days in the saddle with Pedal The Plains, I can honestly say there is no better way to experience Colorado's Eastern Plains than on two wheels. Hours on your bike gives you plenty of time to appreciate the land, agriculture, communities and in the end, sunsets. 

Pedal The Plains Bicycle Tour is an annual event created by The Denver Post and the State of Colorado. A big shout out to Karla and her crew from the Governor's Office for their amazing work at developing such an educational, fun, social and challenging ride. I was proud to pedal along (albeit at a slower pace) with current and former State staff. 

The host communities of Julesburg, Holyoke and Sterling pulled out all the stops to welcome riders into their towns. From public art displays to welcome cheers and signs, you immediately felt at home in their care. They were the model of Colorado hospitality. In addition to talking with locals, it was a pleasure to economically support businesses (Pizza Pad in Holyoke is the perfect pre-century ride treat) and community programs such as 4-H and Future Farmers of America. 

As a marketing agency working with local Colorado counties on awareness campaigns, it's essential to have first hand experience with the communities we aim to educate. Our state is diverse and our communication tactics must meet that variety to be successful. Pedal The Plains provided me the opportunity to better understand and appreciate Colorado's agricultural heartland. 

On a personal note, it was a record to bike 200 miles. It wasn't easy but I loved every minute of it. My legs may be tired but my brain is wide awake with ideas on how Merritt+Grace can continue to support our State from the plains to the peaks. 

Until next year, Pedal The Plains! - AH